As new retail locations around the US opened, the creative team at YETI wanted to create illustrations unique to each location ecosystem. We created regionally inspired illustrations to be etched into YETI signature 20oz tumblers that are available in-store: El Segundo, CA, Scottsdale, AZ, Dallas, TX, Austin, TX, Houston, TX, Ft. Lauderdale, FL, Edina, MN, and San Jose, CA.
Illustration for Retail
Creative Team: Drew Lakin & Jim Walker
Project Management: Alice Kate Willett
Brand Manager: John Aguiar
Photography: Perry Hall
