Rooted in the diverse Texas Hill Country, the identity draws on the quiet resilience of the nine-banded armadillo moving through wildflowers, sunbaked desert, and cool watering holes. This sense of place informed every decision, from material choices to color palette and typography, creating a world that feels both rugged and refined.
Across the packaging, printed collateral, and merchandise capsule, we introduced a unified language that feels lived-in and authentic, echoing the calm, unhurried character of the Texas Hill Country where the whiskey rests. The result is a brand experience that, much like the whiskey, finishes smooth with just the right amount of edge—equally at home on a shelf, in hand, or out in the world.
Packaging Design, Campaigns, Brand Merchandise, & Print Collateral
Creative Team: Drew Lakin, Denton Watts, Cody Haltom & Colby Brooks
Photography: Cristina Fisher
