Approaching their 15th anniversary, our team reimagined Independence Brewing’s brand identity, creating a cohesive packaging system that brought clarity and character to their portfolio of beloved brews. The new visual language extended far beyond the can, informing the taproom environment, retail displays, promotional materials, and merchandise collection to deliver a unified brand experience. The result is a spirited expression of Independence’s personality—bold, charmingly offbeat, loud, and undeniably fun.
Brand Strategy, Brand Identity Design, Packing, Custom Typography, Iconography, Illustration, Brand Extension, and Signage.
Creative & Design: Drew Lakin, Lauren Dickens, & Keith Davis Young
Photography: Hayden Spears
