Approaching their 15 year anniversary, our team developed a cohesive brand identity and packaging system to help familiarize folks with the full family of brews they already know and love. The resulting work is a spirited embodiment of Independence’s attitude — bold, charmingly offbeat, loud, and fun.
Brand Strategy, Brand Identity Design, Packing, Custom Typography, Iconography, Illustration, Brand Extension, Signage
Creative & Design: Drew Lakin, Lauren Dickens, & Keith Davis Young
Photography: Hayden Spears
