Created by James Beard Award-winner Aaron Franklin, owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world held in Austin, Texas.
Hot Luck is a chef-driven, celebration of fire, food and camaraderie: an eat-with-your-fingers picnic that highlights the neighborhood and open pit feats of culinary know how. Come hungry, thirsty, and ready for fun.
It is a festival about the places and folks that inspire us - the food, the music, the goods, and the joy. Starting in Austin, the festival champions handmade and homegrown wherever it may roam - honoring the soul, sweat, and DIY diversity of the world around it.
Brand Strategy, Brand Identity Design, Custom Typography, Illustration, Iconography, Web Design, Social Strategy, Campaigns, Merchandise, Event , and Environmental Signage
Creative Team: Drew Lakin for Guerilla Suit
Programming & Partnerships: Mike Thelin & Feast Portland
Event Producer: J Standard
Marketing: Giant Noise
Neon Signage: Roadhouse Relics
Signpainting: Good Snake
Photography: Jackie Young & Alison Narro
Merch: Industry Print Shop
Austin Advertising Federation - ADDY Awards:
2018 - Bronze - Logo Design
PRINT Awards:
2018 - Regional - Logo Design





