Paying homage to the existing Franklin Barbecue brand, we were inspired by vintage car emblems when building a custom word-mark for Aaron's smoker brand. The resulting identity is accompanied by subtle, yet familiar hot rod imagery. The smokers themselves are for anyone who’s ready to spend hours, days, years, learning how to pick the best meat, nailing down technique, and then sharing the love, because you don’t need a bunch of gadgets to be great - what you need is dedication and passion. That’s how wit's done at Franklin Barbecue.
Brand Strategy, Brand Identity Design, Custom Typography, Iconography, Illustration, and Brand Extension.
Creative Team: Drew Lakin
Photography: Wyatt McSpadden
