For partners Justin Clapick and Tony Levison, Blue Cactus’s simple CBD Sparkling Water formula is a recovery beverage at heart. Utilizing their collective expertise in brewing, the growing cannabis industry, and strategically championing prickly pear as a primary ingredient, Blue Cactus was born. The prickly pear cactus was and still is a staple crop for many of the indigenous peoples of Northern Mexico, where it became a valued source of food and medicine for centuries. Combining the hydration restorative benefits from the prickly pear and the full-spectrum/recovery effects from the highly bio-available CBD, Blue Cactus has formulated a quality beverage category not yet tapped.
Brand Identity System, Packaging Design, Illustration, Social Strategy, & 3D Modeling.
Creative Team: Drew Lakin
Rendering: Al Nelson
Social Strategy: Kyle Muller
