Austin Beerworks is a Texas brewery hell-bent on excellence. While leading design for the Beerworks account during my time at Helms Workshop, I tagged in on a number of different design projects. From special releases, truck wraps, pattern work, merchandise collections, and taproom menu systems, I mananaged brand cohesion across all mediums.
I helped establish the seasonal packaging design system alongside my friend Alana Lyons. Taking cues from the core beer packaging system, we swapped expressive patterns in for ABW's signature solid color differentiators.
In 2016, the flagship brewery and taproom grew and underwent a full refresh of the space for their patrons. I had a hand in developing signage design for the interior and exterior, utilizing a rainbow gradient on the dimensional letterforms.
Brand Extension, Packaging, Merchandise, Signage, & Illustration
Creative Team: Drew Lakin & Alana Lyons
